Media Management in the Age of Giants PDF Download

Media Management in the Age of Giants PDF
By:Dennis F. Herrick
Published on 2012-08-15 by UNM Press

The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

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Book ID of Media Management in the Age of Giants's Books is 9R7EdQ31z9QC, Book which was written byDennis F. Herrickhave ETAG "SQuNOZ5lnAw"

Book which was published by UNM Press since 2012-08-15 have ISBNs, ISBN 13 Code is 9780826351647 and ISBN 10 Code is 0826351646

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Book which have "416 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

Book was written in en

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